{"id":290,"date":"2011-09-27T01:34:23","date_gmt":"2011-09-27T01:34:23","guid":{"rendered":"http:\/\/www.kivatherapeutics.com\/b\/?p=290"},"modified":"2011-09-27T01:56:52","modified_gmt":"2011-09-27T01:56:52","slug":"marketing-the-business","status":"publish","type":"post","link":"http:\/\/www.kivatherapeutics.com\/b\/2011\/09\/27\/marketing-the-business\/","title":{"rendered":"Marketing the Business of Massage"},"content":{"rendered":"

My main area to practice massage is in Priest Lake, Idaho. Because it is a resort community the busy season is July 4th to Labor Day. Knowing that my business would be slow in the fall, I did some marketing footwork in Spokane earlier this summer. I went from business to business, introducing myself and dropped off marketing materials for their perusal. I wanted to get my brand out into the market. When fall arrived I planned on getting some call backs on this energy output. Come July, after two-three months of this activity I started to get busy in my home territory and gave up on going into Spokane to get new massage clients. <\/p>\n

Now it is the end of September and certainly my business has slowed down at Priest Lake. I am again starting to look at Spokane and closer communities such as Priest River, Newport and Sandpoint. This time I will focus it a little differently. Coming up with a plan and then following up on the leads immediately before they dissipate into thin air is optimal. I learned that just plastering my cards and flyers around does not get me very far in the gain of new clients. Out of the two-three months of marketing I have gotten three responses. One was another business person trying to get me to buy into their pyramid scheme, the other was an injured runner I offered a free massage to, and the third was a cold call from a neighborhood hotel. The method was very un-focused; as you can see from the types of response. If I had focused a bit more, perhaps I would have generated a greater percentage of interest in one arena. I did not have a specific market I was trying to reach. I only wanted to reach the market. Focusing in on a particular market will allow me to re-use marketing materials and really solidify my message. <\/p>\n

\"\"
\nI have narrowed down the above process to the following target points:
\nDetermine the target market.
\nResearch the needs of the market.
\nAre there enough customers in the target market?
\nCheck out the competition.
\nDevelop market materials and get to work!<\/p>\n","protected":false},"excerpt":{"rendered":"

My main area to practice massage is in Priest Lake, Idaho. Because it is a resort community the busy season is July 4th to Labor Day. Knowing that my business would be slow in the fall, I did some marketing … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-290","post","type-post","status-publish","format-standard","hentry","category-growing-a-business","category-news-and-announcements"],"_links":{"self":[{"href":"http:\/\/www.kivatherapeutics.com\/b\/wp-json\/wp\/v2\/posts\/290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kivatherapeutics.com\/b\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kivatherapeutics.com\/b\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kivatherapeutics.com\/b\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kivatherapeutics.com\/b\/wp-json\/wp\/v2\/comments?post=290"}],"version-history":[{"count":11,"href":"http:\/\/www.kivatherapeutics.com\/b\/wp-json\/wp\/v2\/posts\/290\/revisions"}],"predecessor-version":[{"id":317,"href":"http:\/\/www.kivatherapeutics.com\/b\/wp-json\/wp\/v2\/posts\/290\/revisions\/317"}],"wp:attachment":[{"href":"http:\/\/www.kivatherapeutics.com\/b\/wp-json\/wp\/v2\/media?parent=290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kivatherapeutics.com\/b\/wp-json\/wp\/v2\/categories?post=290"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kivatherapeutics.com\/b\/wp-json\/wp\/v2\/tags?post=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}